Be in charge of your pregnancy.
Informed choices at every step, with the same midwives from first scan to birth plan.
Explore pregnancy care
11:47pmIs it normal to have cramps like this at 30 weeks?
Virtual maternity care, UK
Chat with a midwife anytime, anywhere.
A team of midwives on your phone who know your name and your story. From trying to conceive to your baby’s first year.
- NMC-registered midwives
- Chat and video
- Private and secure
Care for every stage
Wherever you are in your journey, we’re with you.
Stage 01Trying to conceive
Cycle tracking, preconception health and a calm voice on the months when it feels slow.Preconception check-inCycle and ovulation guidanceSupplements planSupport through the waitExplore preconception care Stage 02Pregnancy
A named midwife team in your pocket for every trimester, from booking appointment to birth plan.Chat with your midwife teamVideo consultationsBirth preferences sessionPrivate community groupExplore pregnancy care Stage 03Postpartum
Recovery, feeding and emotional support when the visits stop and the questions don’t.Feeding supportPhysical recoveryWellbeing check-insSix to eight week check prepExplore postpartum care Stage 04Baby
Feeding, sleep and development guidance that fits your baby, not a chart.Feeding and weaningSleep and routinesDevelopment milestonesEveryday health questionsExplore baby care
Cycle tracking, preconception health and a calm voice on the months when it feels slow.Preconception check-inCycle and ovulation guidanceSupplements planSupport through the waitExplore preconception care Stage 02PregnancyA named midwife team in your pocket for every trimester, from booking appointment to birth plan.Chat with your midwife teamVideo consultationsBirth preferences sessionPrivate community groupExplore pregnancy care Stage 03PostpartumRecovery, feeding and emotional support when the visits stop and the questions don’t.Feeding supportPhysical recoveryWellbeing check-insSix to eight week check prepExplore postpartum care Stage 04BabyFeeding, sleep and development guidance that fits your baby, not a chart.Feeding and weaningSleep and routinesDevelopment milestonesEveryday health questionsExplore baby care Why women choose Ayara
Your name matters. Your story matters.
At Ayara you're never a number or a protocol. You're you, with your own history, questions and choices.
Book a free intro callKnown by name, not by number
You speak to the same small team of midwives every time. They know your history, so you never have to start again.
Chat with a midwife anytime, anywhere
Wherever you are and whatever the time, send a message and a midwife replies. Video calls when you want a face.
One size doesn’t fit all
Care that follows your voice and your wishes. We give you clear information, then support the choices you make.
Be in charge of your pregnancy
Your body, your decisions. We give you the tools and the confidence to choose your own path.
Can I keep exercising now I’m pregnant?
Usually, yes. Staying active is good for you and your baby. Keep to what you’re used to, avoid contact sports, and tell your midwife if anything feels wrong.
More midwife answers
How it works
Three steps to feeling supported.
- 01Choose your planPick a membership for your stage, or book a one-off session. Pay securely in a minute.
- 02Meet your midwife teamA welcome video call to get to know you, your history and what matters most.
- 03Message whenever you needAsk anything, any time, and join a private group of women at your stage.
Working with the NHS
Alongside your NHS care, never instead of it.
Keep your booking appointment, scans and check-ups. Ayara fills the gaps in between, with continuity from midwives who know you.
Evidence-based advice
Our midwives follow NICE and NHS guidance, and explain your options in plain language so you can make informed choices.
Clear next steps when you need to be seen
If something needs checking in person, we tell you where to go and how quickly: your maternity unit, GP, 111 or 999.
Better NHS appointments
We help you understand your scans, results and plans, and prepare questions, so you get more from every appointment.
Memberships
Simple plans, real support.
Monthly memberships that change as your stage changes.
Baby’s first year
Baby Ayara
Everyday reassurance for your baby’s first year.
£35 / month
- Chat with your midwife team, 8am to 8pm
- One video call a month
- Feeding, sleep and weaning guidance
- Private community group
Most chosen
Ayara Premium
Continuous care from positive test to birth.
£115 / month
- Chat with your midwife team, 24/7
- Two video calls a month
- Birth preferences session
- Private group for your due month
- Carries on into postpartum
Postpartum (postnatal)
Ayara Postpartum Premium
Focused support for you after birth.
£112 / month
- Chat with your midwife team, 24/7
- Feeding support video calls
- Weekly wellbeing check-in
- Six to eight week check prep
Video consultations
Face to face, from your sofa.
Book a video call with your midwife team when a message isn't enough. Partners welcome. No waiting rooms, no travel.
- Birth preferences sessions
- Feeding support
- Preconception consultations
Safe hands, secure by design.
Clinical care you can trust, and privacy you don’t have to think about.
NMC-registeredEvery midwife on the NMC register
Evidence-basedAdvice in line with NICE and NHS guidance
UK GDPRHealth data kept confidential
ICO registeredInformation Commissioner’s Office
Secure videoEncrypted chat and calls
[TO CONFIRM] Keep only the claims Ayara can evidence at launch.