Virtual midwife care across the UK. See memberships

About Ayara

Care that listens.

We started Ayara because pregnancy and early motherhood deserve care that is human, personal and led by women's own choices.

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Our story

Why Ayara exists.

We believe every woman has the right to choose what happens to her body, and to be heard while she does.

Too many women feel rushed, unheard or passed between professionals during pregnancy and after birth. Ayara connects you with the same team of midwives, day and night, through your phone. We give you information, time and a voice, so you feel informed, empowered and confident in your choices.

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What we're like

We are partners, not gatekeepers.

Partners

We’re in it with you, from the first question to the last feed of the night.

Listeners

We hear you out before we give an opinion. Your story shapes your care.

Responsive

Worries don’t wait for office hours, and neither do we.

Empowering

Clear information, your decision. Always.

The team

The people behind Ayara.

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Safe hands, secure by design.

Clinical care you can trust, and privacy you don’t have to think about.

NMC-registeredEvery midwife on the NMC register
Evidence-basedAdvice in line with NICE and NHS guidance
UK GDPRHealth data kept confidential
ICO registeredInformation Commissioner’s Office
Secure videoEncrypted chat and calls

[TO CONFIRM] Keep only the claims Ayara can evidence at launch.

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